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• UK consumers support online ads

  17 May 2012 Consumers in the UK are mostly supportive of online advertising, with a majority recognising its importance to supporting free websites and content. The IAB, the trade body, ValueClick, the advertising company, and Kantar Media, the research firm, polled 2,000 people, 61% of which agreed a lot of digital material would “disappear” without [...]

• 6 very good reasons advertisers should pay more attention to women online

  14 May 2012 When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space? After looking at a recent research report published by Nielsen, it’s glaringly obvious that women are [...]

• 5 reasons why the banner will outlive us all

  03 May 2012 Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they (largely) make possible, the banner is perhaps the most criticized little workhorse in our culture. But do banners let our harsh words affect their self esteem? No. Banners proudly hold their ground — shrinking for no [...]