Standard advertising properties are referred to as static or animated images which are normally in jpeg, gif or Flash file format. This section provides information on ad size specifications, file formats and file sizes.

Banner Ads that contain multi-media components such as audio, video or special effects typically developed using Flash or Javascript

Custom advertising involves the design of customised products which meet particular needs. Such products include advertorials, customised sponsorships, online surveys, competitions and promotional microsites.

One of the great things about online media is that campaigns are highly measurable, providing useful measures for adapting and tailoring campaigns for improved results.