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Die Burger


Overview

Praat Saam

Die Burger is a well-known regional Afrikaans language daily newspaper. Its website, dieburger.com is the largest regional news site in the Western Cape, offering a mix of local, national and international news to the Afrikaans community. The newspaper follows a web first strategy where news is broken online and followed up in the newspaper.

Dieburger.com was the first fully integrated South African multimedia site. By successfully adapting international technologies, dieburger.com has been able to deliver a full spectrum of multimedia content to its audience regardless of South Africa's infrastructure constraints. Die Burger has also established the first converged newsroom in the country, which has enabled journalists to deliver content on all three of its platforms (print, web and mobile).

Web: www.dieburger.com  
Mobi: m.dieburger.com
Twitter: twitter.com/Die_Burge

Advertising Properties


Domestic

Unique Users - Monthly
208,928
Unique Users - Daily Avg.
18,220
Page Impressions - Monthly
2,494,197



International

Unique Users - Monthly
20,788,937
Unique Users - Daily Avg.
1,446,696
Page Impressions - Monthly
437,171,655



Newsletters

Editorial Newsletter Subscriptions
N/A

Promo-mailer Subscriptions
9,478



Traffic Statistics as measured by Nielsen-online Market Intelligence (MI) for July 2010 Domestic Audience.


Monthly Household Income Before Tax

Up to R5 999
8%

R6 000 - R8 999
5%

R9 000 - R11 999
6%

R12 000 - R15 999
10%

R16 000 - R19 999
9%

R20 000 - R24 999
10%

R25 000 - R29 999
7%

R30 000 - R39 999
11%

R40 000 - R49 999
7%

R50 000+
12%

Prefer not to say
14%



Gender

Male
51%

Female
49%



Age

Under 19
1%

20 - 24
6%

25 - 34
21%

34 - 44
26%

45 - 49
13%

50 - 54
13%

55 - 64
15%

65+
6%