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Answerit


Overview

 

Answerit was South Africa's first "Social Knowledge" site. The site allows ordinary people to ask questions and give answers about anything and everything. The content ranges from serious to frivolous, but most questions are of a localised nature and have extreme relevance in the day to day lives of South Africans.

The site is very interactive, informative and addictive. A key focus area is the points system and the leaderboard. Users gain and lose points for different actions on the site. Users who have more than 15% of their answers selected by the question askers as a Best Answer achieve "Guru" Status on the leader-board. This makes Answerit a unique blend of a community forum, a game and a research tool - a winning formula that has seen over 7000 users register in under 6 months.

Web: answerit.24.com

Advertising Properties


Domestic

Unique Users - Monthly
49,089
Unique Users - Daily Avg.
1,750
Page Impressions - Monthly
260,004



International

Unique Users - Monthly
76,121
Unique Users - Daily Avg.
2,649
Page Impressions - Monthly
312,698



Traffic Statistics as measured by Nielsen-online Market Intelligence (MI) for August 2010 Domestic Audience.


Monthly Household Income Before Tax

Up to R5 999
9%

R6 000 - R8 999
5%

R9 000 - R11 999
6%

R12 000 - R15 999
7%

R16 000 - R19 999
9%

R20 000 - R24 999
9%

R25 000 - R29 999
8%

R30 000 - R39 999
10%

R40 000 - R49 999
7%

R50 000+
14%

Prefer not to say
17%



Gender

Male
46%

Female
54%



Age

Under 19
1%

20 - 24
9%

25 - 34
39%

34 - 44
23%

45 - 49
8%

50 - 54
7%

55 - 64
9%

65+
3%