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24Games


Overview

24games is the latest addition to the 24.com family; with the site created from the start for maximizing visit times, it has achieved an average time on site of 5 minutes with 7% of users returning 11-14 times.

24games has partnered with two leading, global game developers which can give you reach into the booming casual gamer audience.

The casual gaming market is worth $2.25 billion annually and is currently growing at 20% per year according to the Casual Gaming Association. The latest report also found that women make up 74% of the market with paying players averaging between 7 and 15 hours of play a week, primarily between the hours of 7 and 9pm followed by 11am and 2pm.

Already more people are playing casual games than any other type of conventional online game.

The RPG section also caters to the serious gaming market with a clear focus on MMORPGs such as World of Warcraft with secondary focus on kid-friendly games.

Web: www.24.com/games
Mobi: 24games.mobi
Twitter: twitter.com/24_games

Advertising Properties


Domestic

Unique Users - Monthly
71,314
Unique Users - Daily Avg.
2,927
Page Impressions - Monthly
355,022



International

Unique Users - Monthly
83,317
Unique Users - Daily Avg.
3,370
Page Impressions - Monthly
391,406



Traffic Statistics as measured by Nielsen-online Market Intelligence (MI) for August 2010 Domestic Audience.


Monthly Household Income Before Tax

Up to R5 999
N/A

R6 000 - R8 999
N/A

R9 000 - R11 999
N/A

R12 000 - R15 999
N/A

R16 000 - R19 999
N/A

R20 000 - R24 999
N/A

R25 000 - R29 999
N/A

R30 000 - R39 999
N/A

R40 000 - R49 999
N/A

R50 000+
N/A

Prefer not to say
N/A



Gender

Male
N/A

Female
N/A



Age

Under 19
N/A

20 - 24
N/A

25 - 34
N/A

34 - 44
N/A

45 - 49
N/A

50 - 54
N/A

55 - 64
N/A

65+
N/A