RETURN TO RESOURCES MAIN
5/24/2010
Brands Rule for Female Social Followers
About one-half of online women in the US were fans or followers of a company's social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.
It was most popular for women to follow brands, especially in the consumer packaged goods category. Females were, however, less engaged with actual retail outlets on social sites.
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