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5/17/2010
Double-digit bounce back for online adspend
eMarketer has revised its forecast to predict a steeper increase of nearly 11% for US online ad spending in 2010, after a drop of 3.4% last year.
US spending on online advertisements will reach $25.1 billion, up from $22.7 billion. eMarketer's previous prediction, in December 2009, was for 5.5% growth. A stronger-than-expected search and banner market, along with the rush among advertisers for greater accountability in the still-soft economy, led to the revision.
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