The interactive baby layette product listing tool is a permanent element on Pregnancy.

Expecting parents can download the list of items they will need for when their new baby arrives.

The baby layette can be sponsored and branded, with detailed information provided about the products the sponsoring company sells.

The list links through to an article page with a list of up to 20 of the sponsors Baby Layette products.
Next to each product there will be 3 interactive opportunities in the form of radio buttons where users can:
“Buy it” (if you have an online buying facility on your site)
“Share it” on Facebook (will be posted on your status)
“Review it – the “Review it” button will take the readers through to a dedicated article page on that particular product