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Stay up to date with the latest media news and digital trend insights.

Enrich your industry knowledge with our collection of press releases and informative, relevant articles relating to our business.
Bringing you the latest in digital media marketing, national and international statistical trends, and everything happening in the industry currently, this is your go-to hub to stay informed. Keep your finger on the pulse of the dynamic, constantly evolving online advertising environment.

South African sports fans go mobile

  The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users’ online sports habits, and a total of 5,900 users responded. “The poll has highlighted how cons...

Digital in 2017: South Africa

  All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite – read all t...

TOP SOUTH AFRICAN WEBSITES – APRIL 2017

Effective Measure has released its website traffic statistics for April 2017, which show that News24 is the largest website in South Africa – with 7 million unique local browsers. Effective Measure is the official traffic measurement p...

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Introducing the new SpaceStation website!

  Check out our new look website! The SpaceStation is excited to share with you our redesigned website, giving you a one stop digital resource guide for all your business needs. Let The SpaceStation help you keep your finger on the puls...

Top SA websites March 2017

TOP SOUTH AFRICAN WEBSITES – MARCH 2017

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites. Gumtree ranked second with 5.2 million local browsers, followed by T...

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