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Bringing you the latest in digital media marketing, national and international statistical trends, and everything happening in the industry currently, this is your go-to hub to stay informed. Keep your finger on the pulse of the dynamic, constantly evolving online advertising environment.

South Africa online MAR 2017

SOUTH AFRICAN ONLINE VISITOR DATA: MARCH 2017

Effective Measure has released its South Africa Online report for March 2017, which shows that the country recorded over 46 million unique browsers last month. Effective Measure is the official traffic measurement partner of the IAB Sout...

Top SA websites March 2017

TOP SOUTH AFRICAN WEBSITES – MARCH 2017

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites. Gumtree ranked second with 5.2 million local browsers, followed by T...

Sports Fan Poll 2017

Together with the IAB South Africa and Effective Measure, we conducted a sports fan poll across the IAB South Africa publisher base with the aim of understanding sports fans in the country. We developed additional insights around the aud...

TOP SOUTH AFRICAN WEBSITES – FEBRUARY 2017

Effective Measure has released its website traffic statistics for February 2017, which show that News24 is the largest website in South Africa – with just under 6.1 million unique local browsers. Effective Measure is the official traff...

SOUTH AFRICAN ONLINE VISITOR DATA: FEB 2017

South African Online Monthly Measurement February 2017 The Monthly Measurement with IABSA for February 2017 is now out. Every month, Effective Measure publishes the South Africa Online Report, which gives us an idea of who’s online in ...

Redesigning 24-hour news for a changing world

News24 Edge Back in January, News24 announced they had good news for news junkies with the introduction of their Edge app, which lets you select specific interests from a list of topics, and the more you read, the more you’ll receive t...

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