Women24, South Africa’s biggest website for women, has been reinvented. The new platform is known as W24 and has a boldly female, younger, fresher focus with both a local and international take on content.

W24 covers everything from local to international trends, fashion, beauty, careers, money, work-life balance, mind and body, DIY, local weddings and home décor to relationship advice, soapies, horoscopes and wellness.

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Mobile

App

Desktop

Brand Footprint

1,242,189

App

UB’s: 327,760

PV’s: 2,180,100


Mobile

UB’s: 573,083

PV’s: 1,304,534


Desktop

UB’s: 240,805

PV’s: 829,228


Email

Newsletters: 9,432

Promomailers: 10,534



Facebook

41,341


Twitter

31,438


Instagram

7,202


Pinterest

594

Demographics

Gender

0%


0%

 

Monthly Household Income

Up to R5 999
18%
R6 000 - R11 999
10%
R12 000 - R19 999
10%
R20 000 - R29 999
10%
R30 000 - R49 999
11%
R50 000 - R69 999
6%
R70 000 +
9%

Age

under 19
4%
20 - 24
13%
25 - 34
26%
35 - 49
32%
50 - 64
18%
65+
8%

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