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Editorial newsletters
Editorial newsletters are sent out once a week by a number of different brands in the network.
These are trusted and personal sources of information which are valuable and informative to our customers. As a result, the opt-in rate and read rates of editorial emails are very high.
The editorial newsletters include ad spots which can be sold to advertisers individually or allow advertisers to purchase all advertising space and own the newsletter.
An example of a Health24 Editorial newsletter:
