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Rich Media
Banner ads that contain multi-media components such as audio, video or special effects typically developed using Flash or Javascript are known as rich media.
The Interactive Advertising Bureau defines Rich Media Advertising as advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash.
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The banner area expands from the standard banner size and placement, triggered by user interaction.
This type of banner affords the use of more screen real estate without interfering with website content or the user experience, as the expand event is only triggered when the user chooses to interact. A highly compelling product.
- Dimensions: based on the size of the standard banner (before expanding)
- File Size: 80 KB
- Formats: Animated gif. or flash ( swf.). 3rd party tags accepted.
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This is a rich media implementation where two or more banner ads interact with one another.
Here is an example of a Wheels24 car camapign with banner interaction:
- Dimensions: based on the size of the standard banner area selected
- File Size: 80 KB
- Formats: gif
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This involves the use of video integrated into the banner space.
Limited to 15 seconds of animation (as per international standards) - video adverts will load after all page contents ensuring the longer load times do not interfere with the user experience.
- Dimensions: based on the size of the standard banner area selected for the video
- File Size: 80 KB
- Formats: flv
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Combine all of your marketing efforts into one large interactive advert. The portrait ad is an all new format, and a South African first!
Display your product images, catalogue, TV advert, facebook feed and even allow customers to enter your competitions. Your brand owns the entire page.
Download our technical specs document for the Portrait ad.
The Portrait ad video:
- Dimensions: 300x1200 pixels
- File Size: No larger than 300KB combined
- Formats: Video: 1.2MB max, User initiated, FLV’s only
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The retail bar is delivered completely expanded at the bottom of the homepage, with 3 product thumbnails visible.
Visitors use the bar to scroll through and browse the product ranges, which include photographs and product information such as prices and promotions. When a product image is clicked on, the image and associated text expand over the screen. A second click will take the user to the retailer’s website and if the client is an e-retailer, a purchase can be instantly made. Browsers can also access the client’s website directly by clicking on their logo.
Just like the printed equivalent, the retail bar space can be bought on a daily basis to allow retailers the flexibility to only advertise on the day their special deals are available.
Download our technical specs document for the Transitional ad.
The Retail bar video:
- Dimensions: Thumbnails: 65 x 65 and Expanded thumbnail: 250 x 235
- File Size: Thumbnails: 5KB and Expanded thumbnail: 15KB
- Formats: Thumbnails: jpegs, and client logo's: 24bit PNGs with a transparent background
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The transitional ad is served between a user clicking on a link or image, and the page loading. The brand's creative takes over the entire page for the duration of the transitional advert.
The transitional is served for 10 seconds, with the user having the ability to close the ad when they like. The ad is only served to a user once in a day. Companion ads can also be booked so a brand can own both pages.
Download our technical specs document for the Transitional ad.
The Transitional ad video:
- Dimensions: 800x600 pixels maximum
- File Size: 59KB
- Formats: jpegs or gifs
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The banner area expands from the standard banner size and placement, triggered by user interaction.
This type of banner affords the use of more screen real estate without interfering with website content or the user experience, as the expand event is only triggered when the user chooses to interact. A highly compelling product.
