26 April 2013 Kalahari has been ranked as South Africa’s leading online brand, as a result of its brand awareness and its strong brand positioning. The “Online Retail Brands Report – South Africa 2013” released by Acentric Marketing Research placed Kalahari ahead of Amazon, Bid or Buy, Woolworths, Gumtree, eBay and Olx.co. “While Amazon is slightly [...]

26 April 2013 Type in www.news24.co.ke to your browser orwww.news24.com.ng and you get a site that looks  familiar to the South African eye: it has the colour palette and lay-out of our biggest news portal, News24, but look a bit closer and you see the content is different: about Kenya and Nigeria respectively. These two sites are, in fact, [...]

15 April 2013 DStv boosts its website traffic by nearly 50% after announcing new prices; News24 remains top website in SA. Effective Measure released its March 2013 website traffic statistics recently, revealing that News24 is the largest South African website when it comes to local visitors. Effective Measure is the official traffic measurement partner of the Digital Media and [...]

8 April 2013 Nearly 50 percent of all videos initiated within mobile rich media ads are watched all the way through, according to new research from Celtra Inc. In a review of 150 videos used on mobile ads that ran in the fourth quarter of 2012, Celtra found that more than 730,000 people viewed the [...]

26 March 2013 The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies throwing even more buckets full of cash at the digital marketing channel. Is this the realization of the post-digital era? Is it because there is now an agreed [...]