15 February 2012 NEW YORK, NY, (MARKETWIRE via COMTEX) — The online display advertising market is one of the fastest growing advertising segments, according to a new study by Zenith Optimedia. The current global display advertising market is predicted to reach $25.27 billion this year, with a 36% growth to $34.4 billion in 2013. The [...]

6 February 2012 If you are looking for an advertising method that is cheap and at the same effective then banner advertising is the right choice. Banner advert helps in reaching the right audience in the shortest time possible and moreover, the banner adverts also increase the effectiveness of the marketing strategy that is used [...]

30 January 2012 The concept of paid, owned, and earned media has evolved. What were once separate notions of media can be integrated in new ways to better serve brands and consumers, and disrupt the traditional online marketing landscape. As a result, smart marketers are re-evaluating the ability of paid media to serve as a [...]

20 January 2012 The question this year is how publishers will turn their aggregated audiences into marketing organisations, giving them the best return on investment, says MARCUS STEPHENS of Howzit MSN. Now that digital has proven its value as a marketing and advertising channel, we can expect to see South African publishers shift emphasis from [...]

9 January 2012 A recent survey conducted by Vizu shows that more than 450 executives and marketers from the advertising industry will be using 60 percent of their online budgets for brand advertising in 2012. They indicated that their spending on online branding could eclipse spending on direct response advertising for the first time in [...]