16 April 2012 Africa has the fastest growing internet usage in the world Internet growth has increased at over 2 500% between 2000 and 2011, largely driven by incredible growth in mobile phone use (695-million mobile subscriptions in Africa, according to the latest GSMA statistics). But with around 12% penetration, Sub-Saharan countries still have some [...]

9 April 2012 Consumers value videos that educate, demonstrate Product videos are proving their utility to consumers on the hunt for information online. According to a November 2011 study by the e-tailing group and Invodo, US consumers who encountered product videos on websites watched them 60% of the time. And 36% of respondents said they had watched five [...]

6 April 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Many marketers have moved past a direct-response-centric model for online display advertising, recognizing that despite low clickthrough rates, banner ads also have a branding effect. And research [...]

3 April 2012 Online display advertising surpasses £1 billion for the first time. Video tops £100m milestone as Consumer Goods and Retail drive display spend. Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4%* to a new high of £4,784 million in 2011, up £687 million year on year. [...]

5 April 2012 The latest Effective Measure statistics reveal South Africa’s largest websites and mobile destinations The March 2011 DMMA/Effective Measure website statistics were released recently, showing thatNews24 continues to rule South Africa’s online environment. According to the Effective Measure statistics, News24 attracted 2,827,011 unique browsers in March 2011, beating IOL with 2,114,220 unique visitors and Howzit.MSN with [...]