We gather and analyse audiences data across our network in real time using our data management platform (DMP) to segment and act on 1st and 3rd party data.
Our audience data allows advertisers to target specific, granular segments and increase the value of every impression served cross-platform.
We are able to create specific and niche audience segments for advertisers, tailored for each campaign, and also offer retargeting based on historical demographics, interests and purchase intents. This improves relevance, avoids wastage and allows for increased frequency. It ensures advertisers maintain top of mind awareness and increases brand association amongst people most likely to convert.
Speak to our broad millennial audience of young adults between the ages of 18 and 34.
Engage with our multi-faceted platform of female users, through the diverse range of networks they use.
Be there when those seeking financial guidance make use of our various represented channels.
From accessing breaking business news, to using personal savings tools, this audience is receptive and forward-thinking.
Diverse in age, demographic and income group, we reach a wide range of motoring enthusiasts.
This audience is passionate, interactive and aspirational.
With health and fitness growing as a worldwide trend, you can easily reach the go-getters and trend-setters of well-being.
Motivated, energetic and adventurous, they are a market with a zest for life.
Channel the wanderlust of our travel-loving audience, through speaking to their desire for adventure and new, exhilarating experiences.
Keen to stay on top of the latest trends, this style-conscious segment is looking for inspiration and guidance, hot off the runway.
Be there to influence how they develop their personal style and viewpoint.
First time home-buyers, renovators, sellers…
This audience is information-hungry and interactive, looking for ideas and opportunities around every corner.
iOS apple users
We can help you speak to the influencers and digitally savvy users of Apple products.
One of the largest markets in South Africa, the Afrikaans community is passionate about their language and culture.
They support Afrikaans products and communications, and like to stay connected and engaged digitally.
Largely represented by the black male South African population, this country’s lovers of the beautiful game are fiery, devoted and opinionated.