audience segmentation

We gather and analyse audiences data across our network in real time using our data management platform (DMP) to segment and act on 1st and 3rd party data.

Our audience data allows advertisers to target specific, granular segments and increase the value of every impression served cross-platform.

We are able to create specific and niche audience segments for advertisers, tailored for each campaign, and also offer retargeting based on historical demographics, interests and purchase intents. This improves relevance, avoids wastage and allows for increased frequency. It ensures advertisers maintain top of mind awareness and increases brand association amongst people most likely to convert.

millennials

Speak to our broad millennial audience of young adults between the ages of 18 and 34.

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191 895
Impressions

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28 700
Users

Core millennial audience brands

new24 edge greyscale logo audiences
joox greyscale logo audiences
news24 greyscale logo audiences
sport24 greyscale logo audiences
Channel24 greyscale logo audiences
W24 greyscale logo audiences

women

Engage with our multi-faceted platform of female users, through the diverse range of networks they use.

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844 714
Impressions

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99 880
Users

Core female audience brands

W24 greyscale logo audiences
food24 greyscale logo audiences
Health24 greyscale logo audiences
Parent24 greyscale logo audiences
new24 greyscale logo audiences

money savvy

Be there when those seeking financial guidance make use of our various represented channels.
From accessing breaking business news, to using personal savings tools, this audience is receptive and forward-thinking.

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50 million
Impressions

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3.7 million
Users

Core financial audience brands

fin24 greyscale logo audiences
news24 greyscale logo audiences
W24 greyscale logo audiences
huisgenoot greyscale logo audiences
netwerk24 greyscale logo audiences

petrolheads

Diverse in age, demographic and income group, we reach a wide range of motoring enthusiasts.
This audience is passionate, interactive and aspirational.

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36 million
Impressions

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1.5 million
Users

Core motoring audience brands

Wheels24 greyscale logo audiences
Netwerk24 greyscale logo audiences
W24 greyscale logo audiences
Weg greyscale logo audiences

fitness junkies

With health and fitness growing as a worldwide trend, you can easily reach the go-getters and trend-setters of well-being.
Motivated, energetic and adventurous, they are a market with a zest for life.

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6 million
Impressions

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308 880
Users

Core fitness and health audience brands

Bicycling greyscale logo audiences
Runners greyscale logo audiences
Mens Health greyscale logo audiences
Health24 greyscale logo audiences

globetrotters

Channel the wanderlust of our travel-loving audience, through speaking to their desire for adventure and new, exhilarating experiences.

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34 million
Impressions

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1.1 million
Users

Core travel audience brands

Traveller24 greyscale logo audiences
weg greyscale logo audiences
fin24 greyscale logo audiences
netwerk24 greyscale logo audiences

fashionistas

Keen to stay on top of the latest trends, this style-conscious segment is looking for inspiration and guidance, hot off the runway.
Be there to influence how they develop their personal style and viewpoint.

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26 million
Impressions

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556 740
Users

Core fashion audience brands

W24 greyscale logo audiences
you greyscale logo audiences
huisgenoot greyscale logo audiences
Drum greyscale logo audiences
sarie greyscale logo audiences
Womens health greyscale logo audiences

property seekers

First time home-buyers, renovators, sellers…
This audience is information-hungry and interactive, looking for ideas and opportunities around every corner.

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10 million
Impressions

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149 170
Users

Core property audience brands

fin24 greyscale logo audiences
news24 greyscale logo audiences

iOS apple users

We can help you speak to the influencers and digitally savvy users of Apple products.

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7 million
Impressions

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3.2 million
Users

Core Apple audience brands

news24 greyscale logo audiences
news24  edge greyscale logo audiences
Netwerk24 greyscale logo audiences
Sport24 greyscale logo audiences
fin24 greyscale logo audiences
parent24 greyscale logo audiences
health24 greyscale logo audiences
careers24 greyscale logo audiences
food24 greyscale logo audiences

afrikaans market

One of the largest markets in South Africa, the Afrikaans community is passionate about their language and culture.
They support Afrikaans products and communications, and like to stay connected and engaged digitally.

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12 million
Impressions

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2.4 million
Users

Core Afrikaans audience brands

netwerk24 greyscale logo audiences
huisgenoot greyscale logo audiences
sarie greyscale logo audiences
Baba en Kleuter greyscale logo audiences
tuis greyscale logo audiences
weg greyscale logo audiences
kyknet greyscale logo audiences
M Kuier greyscale logo audiences
Son greyscale logo audiences
Netnuus greyscale logo audiences

soccer fans

Largely represented by the black male South African population, this country’s lovers of the beautiful game are fiery, devoted and opinionated.

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14 million
Impressions

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934 910
Users

Core soccer fan audience brands

Dailykick greyscale logo audiences
sport24 greyscale logo audiences