The SpaceStation’s viewability stats exceed market standard by 20%

Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% and a below-the-fold rate of …

24.com launch innovative video solution with global partner Oovvuu

24.com launch innovative video solution with global partner Oovvuu 24.com, and their media solutions division, The SpaceStation, have announced that they have partnered with global video supplier, Oovvuu. “Oovvuu’s mission is to embed a relevant, trustworthy, broadcast quality video in every article and on every device,” says Ricky Sutton, Oovvuu founder and CEO. This is made possible by using a …

Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?

In the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focusing their digital spend into these buying units. But despite these advances, the South African market still lags behind some of its international counterparts. In the …

Business Insider SA surpasses more than a million users in its first month

Following its launch at the end of February, Business Insider South Africa has already become the third largest financial website and one of the top 25 websites in the country. In March, the site had 1.4 million unique visitors and generated more than 4.2 million page views, according to Effective Measure. Along with cutting-edge stories from its international partners, Business …

polar social ads

The SpaceStation innovates with social ads across 24.com digital properties

The SpaceStation, one of the largest digital media solutions companies in sub-Saharan Africa, has announced they are accelerating the distribution of social brand content in their web and mobile environments. This innovative solution offers more effective distribution of branded content enabling brands’ social messages to be published in ad slots across the 24.com network of digital publications. In partnership with …

top SA websites - Feb 2018

TOP SOUTH AFRICAN WEBSITES – FEBRUARY 2018

February is typically a month where websites have lower traffic stats, as there are fewer days to attract an audience. Effective Measure’s statistics for February 2018 showed this year was different, however, and local websites recorded far higher traffic levels than last year. The reason for this was the political developments surrounding former president Jacob Zuma. February was packed with …

South Africa Online – February 2018

The latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for February 2018. This includes what their audience looks like, how they live and where they spend their time online.  See infographic below  Article taken from Effective Measure  Also view the stats for SA online January , top websites for January, and top …

24.com wins big at Bookmark Awards

24.com, the digital publishing arm of Media24, walked away with several awards at the IAB Bookmark Awards in Johannesburg on Thursday night, including best digital publisher. The awards, hosted by the Interactive Advertising Bureau South Africa (IAB SA), recognise the best digital and tech innovations in the media industry. Now in its 10th year, the IAB Bookmark Awards honour excellence …