Gareth

How effective is mobile advertising?

24.com and The SpaceStation recently launched the findings of their first mobile study at an industry event in Johannesburg and Cape Town. Detailed findings from this study have now been published in  a white paper by 24.com’s Head of Research and Analytics, Gareth Lloyd. (You can view the white paper, entitled Evaluating the Effect of Mobile Display Advertising in South …

The SpaceStation’s viewability stats exceed market standard by 20%

Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% and a below-the-fold rate of …

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Food24 2016 Calendar

Food24 editorial themes and other customized hubs offer clients bespoke and effective opportunities to reach the Food24 audience whilst truly giving life to their brand. The uniqueness of these opportunities lie in the fact that the Food24 editorial team works closely alongside client to create the perfect editorial environment for client’s brand. Placement of advertising and client content in such …

Parent24 2016 Calendar

Parent24 editorial themes and other customized hubs offer clients  bespoke and effective opportunities to reach the Parent24 audience whilst truly giving life to their brand. The uniqueness of these opportunities lie in the fact  that the Parent24 editorial team works closely alongside client to create the perfect editorial environment for client’s brand.  Placement of advertising and client content in such …

Health24 2016 Theme Calendar

The Health24 2016 calendar includes a detailed synopsis and content pillars for each and every month – February to December Please Click Here to view the complete Health24 2016 calendar as a printable pdf