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Stay up to date with the latest media news and digital trend insights.

Enrich your industry knowledge with our collection of press releases and informative, relevant articles relating to our business.
Bringing you the latest in digital media marketing, national and international statistical trends, and everything happening in the industry currently, this is your go-to hub to stay informed. Keep your finger on the pulse of the dynamic, constantly evolving online advertising environment.

December 11, 2018

The SpaceStation’s viewability stats exceed market standard by 20%

Latest News, Uncategorized, ad, ad viewability, ads, advertisers, campaign, compared, craig, essential, market, opportunity, opportunity to see, post, rate, sales, see, show, spacestation, success, viewability, viewable

Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats...

TSS-audiences-segments-targeting-dmp
August 14, 2018

#WomensMonth: The automation of ad ops – why it has become essential

Latest News, , , , ad, ad ops, ad sales, apollo, budget, business, business intelligence, campaign, intelligence, management, ops, order, orders, process, sales, sales and business, sales and business intelligence, sophisticated, system, tech

This is not a new train of thought. Globally, ad ops has become increasingly automated in order to deal with growing man-hours linked to the increasing complexity of orders. In South Africa, in many ways, digital advertising is still fin...

May 7, 2018

Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?

Latest News, , , , , , ad, ad fraud, ad networks, ad slots, brand safety, buy side, coming from the buy, coming from the buy side, digital, digital advertising, fees, media, point of view, private marketplaces, programmatic, programmatic buying, programmatic technology, south africa, south african market, tech tax

In the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focus...

March 8, 2018

South Africa Online – February 2018

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The latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for February 2018. This includes what their audience looks like, how they live and where they spend their tim...

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