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Bringing you the latest in digital media marketing, national and international statistical trends, and everything happening in the industry currently, this is your go-to hub to stay informed. Keep your finger on the pulse of the dynamic, constantly evolving online advertising environment.
#WomensMonth: The automation of ad ops – why it has become essential
This is not a new train of thought. Globally, ad ops has become increasingly automated in order to deal with growing man-hours linked to the increasing complexity of orders. In South Africa, in many ways, digital advertising is still fin...
Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?
In the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focus...
Business Insider SA surpasses more than a million users in its first month
Following its launch at the end of February, Business Insider South Africa has already become the third largest financial website and one of the top 25 websites in the country. In March, the site had 1.4 million unique visitors and gener...
The SpaceStation innovates with social ads across 24.com digital properties
The SpaceStation, one of the largest digital media solutions companies in sub-Saharan Africa, has announced they are accelerating the distribution of social brand content in their web and mobile environments. This innovative solution off...
TOP SOUTH AFRICAN WEBSITES – FEBRUARY 2018
February is typically a month where websites have lower traffic stats, as there are fewer days to attract an audience. Effective Measure’s statistics for February 2018 showed this year was different, however, and local websites recorde...
Top Travel Sites in South Africa – February 2018
The full list of South Africa’s 10 most popular websites within the Travel category during February 2018, ranked by unique browsers. Article taken from Effective Measure Share this Post...
South Africa Online – February 2018
The latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for February 2018. This includes what their audience looks like, how they live and where they spend their tim...
24.com wins big at Bookmark Awards
24.com, the digital publishing arm of Media24, walked away with several awards at the IAB Bookmark Awards in Johannesburg on Thursday night, including best digital publisher. The awards, hosted by the Interactive Advertising Bureau South...
The SpaceStation to exclusively handle sales for Business Insider South Africa
The SpaceStation, SA’s leading digital media solutions company, will be exclusively handling the ad sales for the much-anticipated Business Insider South Africa. Collectively, according to Google Analytics, the Business Insider network o...
Business Insider South Africa goes live
The South African edition of Business Insider, the world’s largest financial news platform, has gone live today. With some 120 million users, Business Insider is one of the fastest-growing news brands in the world. Business Insider So...