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The SpaceStation’s viewability stats exceed market standard by 20%
Latest News, Uncategorized, ad, ad viewability, ads, advertisers, campaign, compared, craig, essential, market, opportunity, opportunity to see, post, rate, sales, see, show, spacestation, success, viewability, viewableRecent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats...
24.com launch innovative video solution with global partner Oovvuu
Latest News, oovvuu, video, 24.com and spacestation, 24.com and spacestation video, 24.com and spacestation video launch, event held, global video, launch event, launch event held, presenting at the recent 24.com, recent 24.com and spacestation, recent 24.com and spacestation video, ricky sutton, spacestation video, spacestation video launch, spacestation video launch event, spacestation video launch event held, trusted global, video launch, video launch event, video launch event held, video solution24.com launch innovative video solution with global partner Oovvuu 24.com, and their media solutions division, The SpaceStation, have announced that they have partnered with global video supplier, Oovvuu. “Oovvuu’s mission is to embe...
#WomensMonth: The automation of ad ops – why it has become essential
Latest News, AdOps, digital advertising, Farah Thompson, ad, ad ops, ad sales, apollo, budget, business, business intelligence, campaign, intelligence, management, ops, order, orders, process, sales, sales and business, sales and business intelligence, sophisticated, system, techThis is not a new train of thought. Globally, ad ops has become increasingly automated in order to deal with growing man-hours linked to the increasing complexity of orders. In South Africa, in many ways, digital advertising is still fin...
Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?
Latest News, Jeremy Abbott, Online Advertising, programmatic, programmatic advertising, The SpaceStation, ad, ad fraud, ad networks, ad slots, brand safety, buy side, coming from the buy, coming from the buy side, digital, digital advertising, fees, media, point of view, private marketplaces, programmatic, programmatic buying, programmatic technology, south africa, south african market, tech taxIn the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focus...
Business Insider SA surpasses more than a million users in its first month
Latest NewsFollowing its launch at the end of February, Business Insider South Africa has already become the third largest financial website and one of the top 25 websites in the country. In March, the site had 1.4 million unique visitors and gener...
The SpaceStation innovates with social ads across 24.com digital properties
Latest News, 24.com digital properties, advertorials, amplifying social media content, brand awareness, brand-safe publisher environments, CPM advertising, digital media solutions, display advertising, Facebook posts and video, Native content, Polar, social ads, social brand content, social content amplification, sponsored hubs, The SpaceStation, The SpaceStation innovates, Twitter images and video; Instagram posts, video and slideshows, ad, ad units, allows, brand, branded content, brands, brands social, content, creative, environments, gustav, media, network, posts, social, social posts, spacestation, technology, units, videoThe SpaceStation, one of the largest digital media solutions companies in sub-Saharan Africa, has announced they are accelerating the distribution of social brand content in their web and mobile environments. This innovative solution off...
TOP SOUTH AFRICAN WEBSITES – FEBRUARY 2018
Latest News, biggest websites in South Africa, TOP SOUTH AFRICAN WEBSITES, 145 944, 145 944 918, 5 696 933, 696 933, 944 918, biggest websites in south, biggest websites in south africa, online publishers, online publishers in south, online publishers in south africa, page views, publishers in south, publishers in south africa, sa browsers, south africa, south african, unique sa, unique sa browsers, websites in south, websites in south africaFebruary is typically a month where websites have lower traffic stats, as there are fewer days to attract an audience. Effective Measure’s statistics for February 2018 showed this year was different, however, and local websites recorde...
Top Travel Sites in South Africa – February 2018
Latest News, Effective Measure, Top Travel Sites in South Africa, 10, 10 most popular, 10 most popular websites, category, popular, popular websites, travel, travel category, websitesThe full list of South Africa’s 10 most popular websites within the Travel category during February 2018, ranked by unique browsers. Article taken from Effective Measure Share this Post...
South Africa Online – February 2018
Latest News, Effective Measure, internet consumption in South Africa, South Africa Online, africa, effective, effective measure, infographic, january, measure, online, sa, south, south africa, websitesThe latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for February 2018. This includes what their audience looks like, how they live and where they spend their tim...
24.com wins big at Bookmark Awards
Latest News, 24.com, Bookmark Awards, channel24, Excellence in AdOps, HuffPost SA, IAB SA, netwerk24, News24, The SpaceStation, amabhungane and daily, amabhungane and daily maverick, best digital publisher, black pixel, black pixel for best publisher, bookmark awards, bronze plus the black, bronze plus the black pixel, huffpost in partnership, huffpost in partnership with vml, iab bookmark awards, online photography illustration, online photography illustration and imagery, partnership with vml, photography illustration and imagery, pixel for best publisher, plus the black pixel, social media publications, south africa's, stop the cycle24.com, the digital publishing arm of Media24, walked away with several awards at the IAB Bookmark Awards in Johannesburg on Thursday night, including best digital publisher. The awards, hosted by the Interactive Advertising Bureau South...