Parent24, the biggest parenting website in South Africa.

The Parent24 online community opens a gateway to all parents. The content in the new Parent24, which now includes Your Parenting and Your Pregnancy websites, is written by South Africa’s leading paediatricians, dieticians, nurses, midwives and other parenting experts.

Parent24 deals with real issues every pregnant woman and parent with children up to around 18 years old faces. More and more parents are choosing online platforms to seek solutions and inspiration for the tricky task of raising kids.

The new Parent24 boasts intuitive navigation, cleaner layout, and much deeper content sections covering all developmental years. It offers advertisers a unique platform to reach parents of all ages and stages in their parenting, and has become a trusted source of support and information to many South African parents.

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App

Mobile

Desktop

Brand Footprint

694 101

App

UB’s: 123 584

PV’s: 404 028


Mobile

UB’s: 437 243

PV’s: 1 021 583


Desktop

UB’s: 133 274

PV’s: 297 745


Email

Newsletters: 7 329

Promomailers: 27 313


Facebook

83 705


Twitter

11 350


Instagram

1 397


Pinterest

648

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
13%
R3 000 - R5 999
11%
R6 000 - R11 999
10%
R12 000 - R19 999
11%
R20 000 - R29 999
8%
R30 000 - R49 999
8%
R50 000 +
9%

Age

under 19
17%
20 - 24
22%
25 - 34
29%
35 - 49
23%
50 - 64
7%
65+
2%

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