Parent24, the biggest parenting website in South Africa.

The Parent24 online community opens a gateway to all parents. The content in the new Parent24, which now includes Your Parenting and Your Pregnancy websites, is written by South Africa’s leading paediatricians, dieticians, nurses, midwives and other parenting experts.

Parent24 deals with real issues every pregnant woman and parent with children up to around 18 years old faces. More and more parents are choosing online platforms to seek solutions and inspiration for the tricky task of raising kids.

The new Parent24 boasts intuitive navigation, cleaner layout, and much deeper content sections covering all developmental years. It offers advertisers a unique platform to reach parents of all ages and stages in their parenting, and has become a trusted source of support and information to many South African parents.

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Brand Footprint

1 031 900

App

UB’s: 412 148

PV’s: 2 749 311


Mobile

UB’s: 513 449

PV’s: 1 072 196


Desktop

UB’s: 106 303

PV’s: 238 382


Email

Newsletters: 9 967

Promomailers: 26 494


Facebook

88 741


Twitter

12 800


Instagram

2 074


Pinterest

656

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
9%
R3 000 - R5 999
5%
R6 000 - R11 999
8%
R12 000 - R19 999
7%
R20 000 - R29 999
6%
R30 000 - R49 999
6%
R50 000 +
5%

Age

under 19
5%
20 - 24
18%
25 - 34
27%
35 - 49
29%
50 - 59
14%
60+
7%

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