Parent24, the biggest parenting website in South Africa.

The Parent24 online community opens a gateway to all parents. The content in the new Parent24, which now includes Your Parenting and Your Pregnancy websites, is written by South Africa’s leading paediatricians, dieticians, nurses, midwives and other parenting experts.

Parent24 deals with real issues every pregnant woman and parent with children up to around 18 years old faces. More and more parents are choosing online platforms to seek solutions and inspiration for the tricky task of raising kids.

The new Parent24 boasts intuitive navigation, cleaner layout, and much deeper content sections covering all developmental years. It offers advertisers a unique platform to reach parents of all ages and stages in their parenting, and has become a trusted source of support and information to many South African parents.





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App

Mobile

Desktop

Brand Footprint

1 132 621

App

UB’s: 311 640

PV’s: 1 248 544

Mobile

UB’s: 641 867

PV’s: 1 228 191

Desktop

UB’s: 179 114

PV’s: 364 477

Email

Newsletters: 8 118

Promomailers: 26 835

Facebook

85 995

Twitter

12 202

Instagram

1 837

Pinterest

3 500

Demographics

Gender

0%
0%

Monthly Household Income

R1 - R2 999
10%
R3 000 - R5 999
10%
R6 000 - R11 999
11%
R12 000 - R19 999
12%
R20 000 - R29 999
8%
R30 000 - R49 999
11%
R50 000 +
8%

Age

under 19
8%
20 - 24
17%
25 - 34
31%
35 - 49
28%
50 - 59
11%
60+
5%

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