Parent24, the biggest parenting website in South Africa.

The Parent24 online community opens a gateway to all parents. The content in the new Parent24, which now includes Your Parenting and Your Pregnancy websites, is written by South Africa’s leading paediatricians, dieticians, nurses, midwives and other parenting experts.

Parent24 deals with real issues every pregnant woman and parent with children up to around 18 years old faces. More and more parents are choosing online platforms to seek solutions and inspiration for the tricky task of raising kids.

The new Parent24 boasts intuitive navigation, cleaner layout, and much deeper content sections covering all developmental years. It offers advertisers a unique platform to reach parents of all ages and stages in their parenting, and has become a trusted source of support and information to many South African parents.

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App

Mobile

Desktop

Brand Footprint

634 307

App

UB’s: 1 063 482

PV’s: 1 598 324


Mobile

UB’s: 528 113

PV’s: 864 437


Desktop

UB’s: 106 194

PV’s: 180 140


Email

Newsletters: 7 064

Promomailers: 26 806


Facebook

84 914


Twitter

11 907


Instagram

1 741


Pinterest

2800

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
13%
R3 000 - R5 999
12%
R6 000 - R11 999
12%
R12 000 - R19 999
12%
R20 000 - R29 999
11%
R30 000 - R49 999
15%
R50 000 +
10%

Age

under 19
4%
20 - 24
14%
25 - 34
29%
35 - 49
21%
50 - 59
14%
60+
6%

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