Die Son is South Africa’s number 1 Afrikaans daily tabloid.

Local working class readers, especially in the Western Cape, turn to the Son website every day for the latest news, gossip and sensation affecting their lives. The site has a high number of mobile users checking the news on the go and while commuting. For most, this is their trusty daily and only news read.

Offering advertisers mass reach and a highly engaged audience, Die Son followers are loyal and eagerly anticipate their latest instalment of the news and sports.

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Brand Footprint

520 061


Mobile

UB’s: 488 252

PV’s: 2 682 599


Desktop

UB’s: 31 809

PV’s: 981 725


Facebook

422 433


Twitter

12 990


Instagram

22 283

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
3%
R3 000 - R5 999
11%
R6 000 - R11 999
7%
R12 000 - R19 999
7%
R20 000 - R29 999
8%
R30 000 - R49 999
4%
R50 000 +
2%

Age

under 19
3%
20 - 24
14%
25 - 34
22%
35 - 49
33%
50 - 59
21%
60+
7%

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