Die Son is South Africa’s number 1 Afrikaans daily tabloid.

Local working class readers, especially in the Western Cape, turn to the Son website every day for the latest news, gossip and sensation affecting their lives. The site has a high number of mobile users checking the news on the go and while commuting. For most, this is their trusty daily and only news read.

Offering advertisers mass reach and a highly engaged audience, Die Son followers are loyal and eagerly anticipate their latest instalment of the news and sports.

Banner Ads

Mobile

Desktop

Tablet

Brand Footprint

197 146


Mobile

UB’s: 150 964

PV’s: 1 423 399


Desktop

UB’s: 46 182

PV’s: 1 323 284


Facebook

23 603


Twitter

976


Instagram

298

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
10%
R3 000 - R5 999
11%
R6 000 - R11 999
18%
R12 000 - R19 999
14%
R20 000 - R29 999
9%
R30 000 - R49 999
7%
R50 000 +
5%

Age

under 19
7%
20 - 24
10%
25 - 34
24%
35 - 49
37%
50 - 64
18%
65+
4%

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