Die Son is South Africa’s number 1 Afrikaans daily tabloid.

Local working class readers, especially in the Western Cape, turn to the Son website every day for the latest news, gossip and sensation affecting their lives. The site has a high number of mobile users checking the news on the go and while commuting. For most, this is their trusty daily and only news read.

Offering advertisers mass reach and a highly engaged audience, Die Son followers are loyal and eagerly anticipate their latest instalment of the news and sports.

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Brand Footprint

844 579


Mobile

UB’s: 796 416

PV’s: 3 850 395


Desktop

UB’s: 48 163

PV’s: 1 289 675


Facebook

394 180


Twitter

12 783


Instagram

20 565

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
5%
R3 000 - R5 999
6%
R6 000 - R11 999
9%
R12 000 - R19 999
7%
R20 000 - R29 999
5%
R30 000 - R49 999
5%
R50 000 +
2%

Age

under 19
3%
20 - 24
12%
25 - 34
25%
35 - 49
33%
50 - 59
22%
60+
8%

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