W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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Brand Footprint

831 829

App

UB’s: 116 734

PV’s: 400 686


Mobile

UB’s: 654 072

PV’s: 1 020 174


Desktop

UB’s: 61 023

PV’s: 129 703


Email

Newsletters: 23 267

Promomailers: 8 052


Facebook

44 612


Twitter

75 075


Instagram

8 589


Pinterest

596

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
9%
R3 000 - R5 999
R6 000 - R11 999
6%
R12 000 - R19 999
9%
R20 000 - R29 999
5%
R30 000 - R49 999
5%
R50 000 +
5%

Age

under 19
5%
20 - 24
20%
25 - 34
26%
35 - 49
27%
50 - 59
15%
60+
8%

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