W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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App

Mobile

Desktop

Brand Footprint

1,060,726

App

UB’s: 286,994

PV’s: 1,892,540


Mobile

UB’s: 380,877

PV’s: 814,741


Desktop

UB’s: 205,258

PV’s: 689,285


Email

Newsletters: 52,871

Promomailers: 11,921


Facebook

43,548


Twitter

71,036


Instagram

7,626


Pinterest

595

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
7%
R3 000 - R5 999
9%
R6 000 - R11 999
11%
R12 000 - R19 999
12%
R20 000 - R29 999
11%
R30 000 - R49 999
11%
R50 000 +
15%

Age

under 19
6%
20 - 24
13%
25 - 34
28%
35 - 49
30%
50 - 64
16%
65+
8%

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