W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.





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Brand Footprint

993 744

App

UB’s: 172 599

PV’s: 620 515

Mobile

UB’s: 762 709

PV’s: 1 446 807

Desktop

UB’s: 58 436

PV’s: 126 266

Email

Newsletters: 24 218

Promomailers: 8 429

Facebook

44 673

Twitter

75 184

Instagram

8 449

Pinterest

596

Demographics

Gender

0%
0%

Monthly Household Income

R1 - R2 999
7%
R3 000 - R5 999
R6 000 - R11 999
8%
R12 000 - R19 999
10%
R20 000 - R29 999
8%
R30 000 - R49 999
4%
R50 000 +
6%

Age

under 19
3%
20 - 24
16%
25 - 34
23%
35 - 49
32%
50 - 59
18%
60+
9%

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