W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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App

Mobile

Desktop

Brand Footprint

1 243 143

App

UB’s: 373 133

PV’s: 1 817 717


Mobile

UB’s: 605 999

PV’s: 1 249 465


Desktop

UB’s: 142 552

PV’s: 315 074


Email

Newsletters: 24 243

Promomailers: 8 822


Facebook

44 530


Twitter

16 364


Instagram

8 293


Pinterest

596

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
8%
R3 000 - R5 999
10%
R6 000 - R11 999
7%
R12 000 - R19 999
11%
R20 000 - R29 999
11%
R30 000 - R49 999
10%
R50 000 +
12%

Age

under 19
3%
20 - 24
19%
25 - 34
26%
35 - 49
29%
50 - 59
15%
60+
8%

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