W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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App

Mobile

Desktop

Brand Footprint

952 115

App

UB’s: 278 880

PV’s: 1 899 568


Mobile

UB’s: 434 388

PV’s: 936 741


Desktop

UB’s: 238 847

PV’s: 843 823


Email

Newsletters: 28 006

Promomailers: 8 869


Facebook

42 995


Twitter

72 662


Instagram

7 778


Pinterest

597

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
7%
R3 000 - R5 999
9%
R6 000 - R11 999
11%
R12 000 - R19 999
12%
R20 000 - R29 999
11%
R30 000 - R49 999
11%
R50 000 +
15%

Age

under 19
6%
20 - 24
13%
25 - 34
28%
35 - 49
30%
50 - 64
16%
65+
8%

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