W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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Brand Footprint

1 225 922

App

UB’s: 154 605

PV’s: 642 034


Mobile

UB’s: 985 810

PV’s: 2 188 731


Desktop

UB’s: 85 507

PV’s: 210 095


Email

Newsletters: 23 785

Promomailers: 8 181


Facebook

44 661


Twitter

75 319


Instagram

8 449


Pinterest

596

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
4%
R3 000 - R5 999
R6 000 - R11 999
6%
R12 000 - R19 999
9%
R20 000 - R29 999
7%
R30 000 - R49 999
6%
R50 000 +
7%

Age

under 19
3%
20 - 24
15%
25 - 34
23%
35 - 49
30%
50 - 59
19%
60+
10%

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