W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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App

Mobile

Desktop

Brand Footprint

755 332

App

UB’s: 888 670

PV’s: 1 891 523


Mobile

UB’s: 707 330

PV’s: 1 450 322


Desktop

UB’s: 169 782

PV’s: 441 201


Email

Newsletters: 24 845

Promomailers: 8 808


Facebook

44 354


Twitter

73 233


Instagram

8 137


Pinterest

593

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
9%
R3 000 - R5 999
10%
R6 000 - R11 999
12%
R12 000 - R19 999
13%
R20 000 - R29 999
12%
R30 000 - R49 999
14%
R50 000 +
12%

Age

under 19
4%
20 - 24
17%
25 - 34
29%
35 - 49
20%
50 - 59
15%
60+
6%

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