W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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Brand Footprint

670 264

App

UB’s: 264 653

PV’s: 1 030 642


Mobile

UB’s: 344 363

PV’s: 557 758


Desktop

UB’s: 61 248

PV’s: 122 519


Email

Newsletters: 24 579

Promomailers: 8 513


Facebook

44 685


Twitter

74 573


Instagram

8 370


Pinterest

596

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
9%
R3 000 - R5 999
R6 000 - R11 999
5%
R12 000 - R19 999
11%
R20 000 - R29 999
9%
R30 000 - R49 999
13%
R50 000 +
13%

Age

under 19
2%
20 - 24
8%
25 - 34
25%
35 - 49
36%
50 - 59
19%
60+
10%

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