W24 is an online lifestyle destination offering provocative points of view that start and continue conversations as well as authentic content that young South African women care most about to give them the best tools to improve their lives.

W24 covers everything from local to international trends and points of view across fashion, beauty, careers, money, finance, mind and body, fitness, local weddings, home décor, tech, relationship advice, pop culture and horoscopes.

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Brand Footprint

806 520

App

UB’s: 358 369

PV’s: 1 558 506


Mobile

UB’s: 373 406

PV’s: 691 918


Desktop

UB’s: 74 745

PV’s: 170 004


Email

Newsletters: 24 364

Promomailers: 8 768


Facebook

44 550


Twitter

74 118


Instagram

8 324


Pinterest

596

Demographics

Gender

0%

0%

Monthly Household Income

R1 - R2 999
7%
R3 000 - R5 999
5%
R6 000 - R11 999
6%
R12 000 - R19 999
10%
R20 000 - R29 999
7%
R30 000 - R49 999
12%
R50 000 +
13%

Age

under 19
3%
20 - 24
10%
25 - 34
25%
35 - 49
32%
50 - 59
30%
60+
10%

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