What are South Africans looking at online? Monthly Measurement with IABSA for April 2016 is now out.
The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online.
The IAB SA and Effective Measure online visitor statistics for April 2016 show that 37 million unique browsers – a daily average of 3.8 million unique browsers – were responsible for roughly 1 billion page views on South African websites.
Mobile visits accounted for 59.7% of the overall figure for page views and shows that most local Internet users access the net every day.
The infographic below sheds light on South Africa’s Internet population, based on the April 2016 Effective Measure statistics.