The Monthly Measurement with IABSA for August 2016 is now out.
The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online.
The IAB SA and Effective Measure online visitor statistics for August 2016 shows 43 million unique web browsers
Mobile visits accounted for 63.9% of the overall figure for page views.
The infographic below sheds light on South Africa’s Internet population, based on the August 2016 Effective Measure statistics.