South African Online Monthly Measurement January 2017

South African Online Monthly Measurement January 2017

The Monthly Measurement with IABSA for January 2017 is now out.

Every month, Effective Measure publishes the South Africa Online Report, which gives us an idea of who’s online in South Africa.

Since December’s South Africa Online report, the metrics have increased for everything except for the percentage of browsers using mobile.

The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

The IAB SA and Effective Measure online visitor statistics for January 2017 shows 67% mobile unique browsers.

Effective Measure has released its January 2017 website traffic statistics, which show that South Africa had 41 million unique Internet browsers during the past month.

The latest statistics show that SA’s top websites served 1.1 billion pages in January, with an average visit duration of 4 minutes and 21 seconds. 66% of online users are between 15 & 34 years old with 51% being male gender and 21% have no children.

The infographic below sheds light on South Africa’s Internet population – an overview of how South Africans access the Internet, based on the January 2017 Effective Measure statistics.


Taken from Effective Measure