SOUTH AFRICAN ONLINE VISITOR DATA: MARCH 2016

What are South Africans looking at online? Monthly Measurement with IABSA for March 2016 is now out.

The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online.

The IAB SA and Effective Measure online visitor statistics for March 2016 show that 39.6-million unique browsers – a daily average of 3.9-million unique browsers – were responsible for roughly 1.1-billion page views on South African websites.

Mobile visits accounted for 55.5% of the overall figure for page views and shows that most local Internet users access the net every day.

The infographic below sheds light on South Africa’s Internet population, based on the March 2016 Effective Measure statistics.

South-Africa-Online-March-2016

 

Source: IABSA and Effective Measure