Insights into a digital future at The SpaceStation’s 2017 Digital Salt

“South Africa’s digital industry is a highly innovative space, full of opportunities and challenges and as industry leaders in digital media we are often at the coalface,” says Gustav Goosen, Head of The SpaceStation. “Events like Digital Salt are a vital tool for digital players to get together and unpack the ups and the downs as a collective. We are …

Digital Campaign Manager

Main purpose of the job The Digital Campaign Manager serves as an internal media expert for The SpaceStation and is responsible for collaborating with internal and external partners to deliver best-in-class execution of media plans. Job Outputs Skills and competencies This person needs to demonstrate strong communication and collaboration skills, analytical capabilities, and the ability to be agile to optimize …

Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

MOBILE GROWING AS DOMINANT FRONTIER FOR ONLINE ADVERTISING

Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020  according to IAB SA Internet advertising revenue report. With mobile traffic booming, digital advertising across these platforms is fast-becoming the most relevant way to engage with customers intimately and on their terms. While access to data still remains …

Premium digital media: Why it works and why it’s important for advertisers

The world of digital advertising has evolved dramatically in a very short time span. Gone are the days we used to debate whether display advertising had brand awareness value. Gone are the days we used to speak of digital only strategies (more often than not, digital now forms a vital part of all strategies). Gone are the days we just …

The SpaceStation launches Digital SALT industry event

The SpaceStation held its first Digital SALT industry event in Cape Town and Joburg last week. Digital SALT was developed as a result of a clear need for insights beyond our day-to-day dealings around advertising on digital platforms. Digital SALT’s highly experienced panel of experts who unpacked topics ranging from the dominance of video and mobile to native advertising included, …

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Digital Advertising [Biz Online Insights]

The ‘Biz Online Insights’ section explores the South African online population’s views on the effectiveness of digital advertising. The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users. We wanted to find out the average South African’s views on just how effective they find digital advertising. Who better to …

Why rich content and native advertising are such an important partnership

The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the platform on which it appears”. This is indeed true. But it is also so much more. A relative newcomer to the South African market place, native advertising is still largely misunderstood, writes Andrea van den Bergh. In essence, native is …

Digital advertising insights into investment and savings growth

The IAB South Africa and Effective Measure conducted a reader survey in late 2014 into online behaviour related to investment and savings. In an effort to gain a more in-depth understanding of this market, The SpaceStation explored the investments and savings market further by incorporating other external research including AMPS data. Their results show a very strong case for the …