THE RISE OF PROGRAMMATIC BUYING

The rise of programmatic buying: Digital, TV, radio and beyond

For a long time, the idea of programmatic buying has been synonymous with cheap digital inventory – a discounted way to purchase remnant inventory from publishers. But as the industry matures, the times are a changin’! I am so pleased to see a mindset shift beginning in the local market. It’s become clear to top marketers that programmatic buying is …

Andreij Horn new head of 24.com Digital Media

Media24 has announced the appointment of Andreij Horn, has had a long career with Naspers and Media24, as the head of 24.com Digital Media. Horn is currently the chief information officer at Media24 and has long been involved with Media24’s digital operations. “Andreij has that rare combination of editorial expertise, business acumen, technological know-how and entrepreneurial drive. He is exactly what …