THE RISE OF PROGRAMMATIC BUYING

The rise of programmatic buying: Digital, TV, radio and beyond

For a long time, the idea of programmatic buying has been synonymous with cheap digital inventory – a discounted way to purchase remnant inventory from publishers. But as the industry matures, the times are a changin’! I am so pleased to see a mindset shift beginning in the local market. It’s become clear to top marketers that programmatic buying is …

MOST Awards 2015: All the winners

More than 600 media leaders attended the 7th Annual MOST Awards ceremony at the Linder Auditorium on 9 September to see Times Media Newspapers win the Overall Media Owners Award and The MediaShop, Johannesburg, take home the Overall Media Agency Award. The MOST Awards is an independent web-based survey commissioned by Wag the Dog Publishers and conducted by Freshly Ground …

IAB South Africa’s latest survey shows digital platforms are under-utilised for advising South African savers

The top three reasons for saving and investing are for emergencies, retirement and children’s education.  What is clear, and of interest to the banking and investment industries is that the majority of the respondents rely on their own research, expert input and advice from those who know more than them to guide their savings and investment decisions. This calls into …