#BizTrends2018: The digital marketing trends marketers need to pay attention to

Since the birth of advertising, marketers have tried to create brand resonance, then turn it into sales by telling a story (as I said in a piece I wrote recently about our Digital Salt conference). In essence, they did this by telling the customer what they thought they needed to hear, in a place where they hoped they’d be paying attention. And while this …

Digital Salt - Tech Trends

A consumer-centric approach in the digital world

While technology can be daunting, brands need to keep up with it and the potential it offers to remain at the forefront of customer service. This was the underlying theme of all the speakers at The SpaceStation’s Digital SALT conference, held last week. The SpaceStation offered some great insights to kick off the conference. “Technology works at its best when …

‘Real’ content is the right way to go, as is growing next gen digital natives

To attract and retain digital audiences in a heavily fragmented environment with zero barriers to move from one content source to another, quality content is key. In 2016, Adexchanges have helped to clean up the aftermath of ad networks and added transparency will reduce the volume of bad advertising, with RTB affording real-time value attribution. Programmatic will continue to enhance …

Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

Huffington Post South Africa launches

The Huffington Post South Africa has launched, promising to offer its readers an insightful and honest view on local news. The Huffington Post South Africa has launched, promising to offer its readers an insightful and honest view on local news. This is The Huffington Post’s first venture into sub-Saharan Africa, with South Africa being an “extremely exciting market for the …

Huffington Post launches South Africa edition

The Huffington Post South Africa has launched, promising to offer its readers an insightful and honest view on local news. This is The Huffington Post’s first venture into sub-Saharan Africa, with South Africa being an “extremely exciting market for the company”, said HuffPost CEO Jared Grusd. The Huffington Post provides international content and its technology platform, while Media24 provides the …

The SpaceStation buys programmatic company SouthernX

The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutions through SouthernX. “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients,” says Gustav Goosen, CEO of The SpaceStation, in a media …

The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of …

IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …