Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

Huffington Post South Africa launches

The Huffington Post South Africa has launched, promising to offer its readers an insightful and honest view on local news. The Huffington Post South Africa has launched, promising to offer its readers an insightful and honest view on local news. This is The Huffington Post’s first venture into sub-Saharan Africa, with South Africa being an “extremely exciting market for the …

Huffington Post launches South Africa edition

The Huffington Post South Africa has launched, promising to offer its readers an insightful and honest view on local news. This is The Huffington Post’s first venture into sub-Saharan Africa, with South Africa being an “extremely exciting market for the company”, said HuffPost CEO Jared Grusd. The Huffington Post provides international content and its technology platform, while Media24 provides the …

The SpaceStation buys programmatic company SouthernX

The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutions through SouthernX. “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients,” says Gustav Goosen, CEO of The SpaceStation, in a media …

The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of …

IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …