Gustav Goosen, Head of The SpaceStation

Why mobile marketing is the most exciting thing in 2018

There are some exceptional innovations in the global marketplace that are no doubt going to impact the mobile marketing trends in 2018. Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local Unique Browsers in December were from mobile devices. This is an impressive number but not wholly surprising, given how big mobile usage is in …

Insights into a digital future at The SpaceStation’s 2017 Digital Salt

“South Africa’s digital industry is a highly innovative space, full of opportunities and challenges and as industry leaders in digital media we are often at the coalface,” says Gustav Goosen, Head of The SpaceStation. “Events like Digital Salt are a vital tool for digital players to get together and unpack the ups and the downs as a collective. We are …

Digital Salt - Tech Trends

A consumer-centric approach in the digital world

While technology can be daunting, brands need to keep up with it and the potential it offers to remain at the forefront of customer service. This was the underlying theme of all the speakers at The SpaceStation’s Digital SALT conference, held last week. The SpaceStation offered some great insights to kick off the conference. “Technology works at its best when …

‘Real’ content is the right way to go, as is growing next gen digital natives

To attract and retain digital audiences in a heavily fragmented environment with zero barriers to move from one content source to another, quality content is key. In 2016, Adexchanges have helped to clean up the aftermath of ad networks and added transparency will reduce the volume of bad advertising, with RTB affording real-time value attribution. Programmatic will continue to enhance …

Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

The SpaceStation adds The Huffington Post premium ad inventory to their network

The SpaceStation (24.com’s digital media sales arm) will represent The Huffington Post South Africa’s premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year. “The announcement is especially exciting for the local media industry and is without doubt an important indicator of the growth of digital publishing,” says Gustav …

The SpaceStation buys programmatic company SouthernX

The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutions through SouthernX. “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients,” says Gustav Goosen, CEO of The SpaceStation, in a media …

IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …

The Huffington Post SA will deliver quality digital journalism to South Africans

The Huffington Post will launch its 17th edition in South Africa in November in partnership with South African media company, Media24. Andreij Horn, the general manager of 24.com, the digital news website that will complement The Huffington Post South Africa, told the World Editors Forum that this venture is not just good for business, it’s good for Africa.  With a focus on …