Insights into a digital future at The SpaceStation’s 2017 Digital Salt

Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

The SpaceStation adds The Huffington Post premium ad inventory to their network

The SpaceStation (24.com’s digital media sales arm) will represent The Huffington Post South Africa’s premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year. “The announcement is especially exciting for the local media industry and is without doubt an important indicator of the growth of digital publishing,” says Gustav …

The SpaceStation buys programmatic company SouthernX

The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutions through SouthernX. “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients,” says Gustav Goosen, CEO of The SpaceStation, in a media …

IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …

The Huffington Post SA will deliver quality digital journalism to South Africans

The Huffington Post will launch its 17th edition in South Africa in November in partnership with South African media company, Media24. Andreij Horn, the general manager of 24.com, the digital news website that will complement The Huffington Post South Africa, told the World Editors Forum that this venture is not just good for business, it’s good for Africa.  With a focus on …