IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …

IAB SA REVEALS HOW ONLINE CONSUMERS EXPERIENCE PARENTHOOD

The IAB SA’s latest online poll has revealed fascinating insights about the impact of becoming a parent on the lifestyle and consumption habits of South Africa’s online consumers. The overwhelming finding was the significant change in lifestyle parents undergo after having a child. In terms of finances, 85% of poll respondents say that having a child made them reassess their …