24.com wins big at Bookmark Awards

24.com, the digital publishing arm of Media24, walked away with several awards at the IAB Bookmark Awards in Johannesburg on Thursday night, including best digital publisher. The awards, hosted by the Interactive Advertising Bureau South Africa (IAB SA), recognise the best digital and tech innovations in the media industry. Now in its 10th year, the IAB Bookmark Awards honour excellence …

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SOUTH AFRICAN ONLINE VISITOR DATA – DECEMBER 2017

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa last month. This includes what their audience looks like, how they live and where they spend their time online.  You can compare this month’s results to November’s South Africa Online infographic here. The latest infographic – South Africa Online December 2017 …

News24 wins big at #Bookmarks2017

News24 won several awards at the annual Bookmark Awards on Thursday, including one for best online publisher in South Africa. “It’s well-deserved recognition for their hard work during a crazy news year that saw seismic shifts in South Africa’s political landscape,” editor-in-chief Adriaan Basson said. “These awards confirm our mantra that a combination of excellent, probing journalism, great user experience …

South African Online Monthly Measurement January 2017

South African Online Monthly Measurement January 2017 The Monthly Measurement with IABSA for January 2017 is now out. Every month, Effective Measure publishes the South Africa Online Report, which gives us an idea of who’s online in South Africa. Since December’s South Africa Online report, the metrics have increased for everything except for the percentage of browsers using mobile. The …

Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

MOBILE GROWING AS DOMINANT FRONTIER FOR ONLINE ADVERTISING

Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020  according to IAB SA Internet advertising revenue report. With mobile traffic booming, digital advertising across these platforms is fast-becoming the most relevant way to engage with customers intimately and on their terms. While access to data still remains …

IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …

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Unlocking the online parent audience in South Africa

The IAB recently polled over 5,000 parents across their publisher base on both web and mobile devices in order to get a better understanding of the parenting market as a premium display audience. The result is an in-depth analysis into the needs and behaviours of parents online. By far the biggest finding we’ve discovered with this data is how much …

Top 10 South African websites – May 2016

Effective Measure has released its website traffic statistics for May 2016, revealing that News24 is the largest South African website – with 5.6 million unique local browsers. Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites. Gumtree was ranked second with 4.7 million local browsers, followed …