SOUTH AFRICAN ONLINE VISITOR DATA: NOVEMBER 2016

The Monthly Measurement with IABSA for November 2016 is now out. The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online. The IAB SA and Effective Measure online visitor statistics for November 2016 shows 43 million unique web browsers and 64% mobile unique browsers. The infographic below sheds light on South Africa’s Internet population, …

SOUTH AFRICAN ONLINE VISITOR DATA: OCTOBER 2016

Every month, we publish the South Africa Online Report, which gives a snapshot into who’s online in South Africa. Since September’s South Africa Online report, the metrics have increased for unique browsers, but declined for page views and average visit duration. Despite the slight decline, mobile is still a favourite with over 63% people choosing it as their browsing device. Effective …

SOUTH AFRICAN ONLINE VISITOR DATA: SEPTEMBER 2016

The Monthly Measurement with IABSA for September 2016 is now out. The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online. The IAB SA and Effective Measure online visitor statistics for September 2016 shows 39 million unique web browsers and 28 million mobile unique browsers. The infographic below sheds light on South Africa’s Internet …

IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …

SOUTH AFRICAN ONLINE VISITOR DATA: AUGUST 2016

The Monthly Measurement with IABSA for August 2016 is now out. The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online. The IAB SA and Effective Measure online visitor statistics for August 2016 shows 43 million unique web browsers Mobile visits accounted for 63.9% of the overall figure for page views. The infographic below …

IAB SA REVEALS HOW ONLINE CONSUMERS EXPERIENCE PARENTHOOD

The IAB SA’s latest online poll has revealed fascinating insights about the impact of becoming a parent on the lifestyle and consumption habits of South Africa’s online consumers. The overwhelming finding was the significant change in lifestyle parents undergo after having a child. In terms of finances, 85% of poll respondents say that having a child made them reassess their …

2016 IAB Bookmark Awards finalists

Finalists for the 2016 IAB Bookmark Awards have been announced, following a record number of entries from South Africa’s marketers, agencies, publishers and individuals! Josephine Buys, CEO of IAB SA says the calibre of this year’s Bookmarks entries shows a nation embracing digital in fresh, innovative ways as many of the finalists boasted engaging campaigns and authentic storytelling. We’ve put …

Internet Advertising: Digital on the rise

INTERNET advertising in SA has grown by 15%, according to the latest report from the Interactive Advertising Bureau (IAB) in association with consulting firm PwC. The survey takes a comprehensive look at spend in 2014 and reveals growth at a rate of more than three times the current consumer price index. The IAB says the increase in online advertising provides …

Top 20 South African websites list for October 2015

Effective Measure has released its website traffic statistics for October 2015, with News24 ranked as the top South African website. Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites. According to the stats, News24 attracted 5,787,160 South African browsers during October. Gumtree was ranked second …