IAB Automotive Flash Poll

Written by Gustav Goosen, Head of IAB Research Council Automotive has had a tough year. Now more than ever do we need insight to understand what motivates consumers to purchase, which brands are being considered, and what impact the digital environment has on the path to purchase. Together with Effective Measure, we conducted an automotive-focused poll across our IAB SA …

Internet Advertising: Digital on the rise

INTERNET advertising in SA has grown by 15%, according to the latest report from the Interactive Advertising Bureau (IAB) in association with consulting firm PwC. The survey takes a comprehensive look at spend in 2014 and reveals growth at a rate of more than three times the current consumer price index. The IAB says the increase in online advertising provides …

Online advertising revenue jumps in SA

Online advertising is showing healthy growth in South Africa as advertisers follow consumers online, new research has revealed. Online advertising revenues rose from R452m to R566m and search internet advertising revenues hit R865m, up from R680m from 2013 to 2014, according to the Interactive Advertising Bureau (IAB) South Africa Internet Advertising Revenue Report conducted by PwC. “This situation provides an …