Time spent on the Internet crushes TV and Radio in South Africa

Connected South Africans spend far more time on the Internet than watching TV, listening to the radio, or reading newspapers. The latest report from Effective Measure shows that South Africans with access to broadband spend more time on the Internet than watching TV, listening to the radio, or reading newspapers. Effective Measure is the official traffic measurement partner of the …

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Unlocking the online parent audience in South Africa

The IAB recently polled over 5,000 parents across their publisher base on both web and mobile devices in order to get a better understanding of the parenting market as a premium display audience. The result is an in-depth analysis into the needs and behaviours of parents online. By far the biggest finding we’ve discovered with this data is how much …

Digital advertising insights into investment and savings growth

The IAB South Africa and Effective Measure conducted a reader survey in late 2014 into online behaviour related to investment and savings. In an effort to gain a more in-depth understanding of this market, The SpaceStation explored the investments and savings market further by incorporating other external research including AMPS data. Their results show a very strong case for the …