THE RISE OF PROGRAMMATIC BUYING

The rise of programmatic buying: Digital, TV, radio and beyond

For a long time, the idea of programmatic buying has been synonymous with cheap digital inventory – a discounted way to purchase remnant inventory from publishers. But as the industry matures, the times are a changin’! I am so pleased to see a mindset shift beginning in the local market. It’s become clear to top marketers that programmatic buying is …