Why mobile display advertising could become bigger than marketing disciplines

Modern technological developments continue to revolutionize the manner in which information is shared. Different fields are expected to benefit significantly from these technological changes. One of these fields is that of marketing and advertising. Contemporary methods of advertisement have made it possible for both small and large businesses to realize their potentials. These advertisement avenues have been vital for the …

Here’s why mobile marketing in South Africa is a must

South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business. Unless, of course, you’ve neglected to reach out to your consumers through mobile advertising. If that’s the case, you’ve fallen behind and it’s time to sprint. The numbers don’t lie Over half of the website traffic …

South Africa’s mobile habits exposed by IAB SA flash poll

The IAB SA, in collaboration with Effective Measure, has released the findings of its Mobile Online flash poll 2015, which collected the opinions of 5 760 South Africans to gain further insights into the mobile habits of the South African online population. The poll examines factors such as mobile usage, emotional attachment and mobile purchasing habits. “The Mobile Online flash …

IAB SA flash poll uncovers mobile habits

A flash poll of 5,760 has uncovered mobile habits of the South African online population. Conducted by IAB SA, in collaboration with Effective Measure, the poll examines factors such as mobile usage, emotional attachment and mobile purchasing habits. “The Mobile Online flash poll is an important resource for gaining insights into the online mobile usage behaviour and habits of the …