Why mobile display advertising could become bigger than marketing disciplines

Modern technological developments continue to revolutionize the manner in which information is shared. Different fields are expected to benefit significantly from these technological changes. One of these fields is that of marketing and advertising. Contemporary methods of advertisement have made it possible for both small and large businesses to realize their potentials. These advertisement avenues have been vital for the …

Mobile Will Be the World’s Third Largest Ad Channel By Year End

Mobile advertising’s power play continues, as Warc, the marketing intelligence service, predicts that by the end of the year it will be the world’s third-largest advertising channel by revenue. Warc’s latest Consensus Ad Forecast indicates that global advertising spend will rise by 4.5 per cent during 2016 as a whole, before the growth rate slows to 4.2 per cent in …

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Mobile browsing beats Desktop for the first time

Mobile browsing has overtaken desktop browsing for the first time, with October 2016 seeing more smartphones and tablets used to surf the web than desktop PCs. According to a report by Alphr, global statistics from Stats Counter show that mobile web browsing secured 51.3% of the share for the month. StatCounter CEO Aodhan Cullen said “mobile compatibility is increasingly important” for …

SOUTH AFRICAN ONLINE VISITOR DATA: SEPTEMBER 2016

The Monthly Measurement with IABSA for September 2016 is now out. The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online. The IAB SA and Effective Measure online visitor statistics for September 2016 shows 39 million unique web browsers and 28 million mobile unique browsers. The infographic below sheds light on South Africa’s Internet …

SOUTH AFRICAN ONLINE VISITOR DATA: AUGUST 2016

The Monthly Measurement with IABSA for August 2016 is now out. The latest Effective Measure statistics show who South Africa’s Internet users are, and how they get online. The IAB SA and Effective Measure online visitor statistics for August 2016 shows 43 million unique web browsers Mobile visits accounted for 63.9% of the overall figure for page views. The infographic below …

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Unlocking the online parent audience in South Africa

The IAB recently polled over 5,000 parents across their publisher base on both web and mobile devices in order to get a better understanding of the parenting market as a premium display audience. The result is an in-depth analysis into the needs and behaviours of parents online. By far the biggest finding we’ve discovered with this data is how much …

The SpaceStation gazes into the future with pioneering industry event

Last week, in Cape Town and Johannesburg, The SpaceStation, South Africa’s premium digital media sales company, hosted Digital Salt, focusing on digital publishing and advertising. An industry first for the South African media world, Digital Salt was developed as a result of a clear need for insights beyond our day-to-day around advertising on digital platforms. Says SpaceStation CEO, Gustav Goosen: …

The SpaceStation launches Digital SALT industry event

The SpaceStation held its first Digital SALT industry event in Cape Town and Joburg last week. Digital SALT was developed as a result of a clear need for insights beyond our day-to-day dealings around advertising on digital platforms. Digital SALT’s highly experienced panel of experts who unpacked topics ranging from the dominance of video and mobile to native advertising included, …

IAB SA flash poll uncovers mobile habits

A flash poll of 5,760 has uncovered mobile habits of the South African online population. Conducted by IAB SA, in collaboration with Effective Measure, the poll examines factors such as mobile usage, emotional attachment and mobile purchasing habits. “The Mobile Online flash poll is an important resource for gaining insights into the online mobile usage behaviour and habits of the …

SOUTH AFRICAN ONLINE VISITOR DATA: MARCH 2015

  The IAB SA and Effective Measure online visitor statistics for March 2015 show that 37.3-million unique browsers – of whom 30.2% were between 20 and 29 years old – were responsible for more than 1.07-billion page views on South African websites. Mobile visits accounted for 39.5% of the overall figure for page views, while about 26% of browsers were from Johannesburg and roughly …