The SpaceStation adds The Huffington Post premium ad inventory to their network

The SpaceStation (24.com’s digital media sales arm) will represent The Huffington Post South Africa’s premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year. “The announcement is especially exciting for the local media industry and is without doubt an important indicator of the growth of digital publishing,” says Gustav …

The SpaceStation launches Digital SALT industry event

The SpaceStation held its first Digital SALT industry event in Cape Town and Joburg last week. Digital SALT was developed as a result of a clear need for insights beyond our day-to-day dealings around advertising on digital platforms. Digital SALT’s highly experienced panel of experts who unpacked topics ranging from the dominance of video and mobile to native advertising included, …

Native advertising – what you need to know

Native advertising is the golden child of digital advertising at the moment. It attracts phenomenal, valuable results beyond CTRs (think page views, high levels of engagement, brand lift and web traffic). If done correctly it speaks to an audience need for trust, integrity and relevance and it generates reams of content (which online audiences cannot get enough of). So what …

Why rich content and native advertising are such an important partnership

The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the platform on which it appears”. This is indeed true. But it is also so much more. A relative newcomer to the South African market place, native advertising is still largely misunderstood, writes Andrea van den Bergh. In essence, native is …