polar social ads

The SpaceStation innovates with social ads across 24.com digital properties

The SpaceStation, one of the largest digital media solutions companies in sub-Saharan Africa, has announced they are accelerating the distribution of social brand content in their web and mobile environments. This innovative solution offers more effective distribution of branded content enabling brands’ social messages to be published in ad slots across the 24.com network of digital publications. In partnership with …

Why rich content and native advertising are such an important partnership

The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the platform on which it appears”. This is indeed true. But it is also so much more. A relative newcomer to the South African market place, native advertising is still largely misunderstood, writes Andrea van den Bergh. In essence, native is …