Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?

In the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focusing their digital spend into these buying units. But despite these advances, the South African market still lags behind some of its international counterparts. In the …

Digital Campaign Manager

Main purpose of the job The Digital Campaign Manager serves as an internal media expert for The SpaceStation and is responsible for collaborating with internal and external partners to deliver best-in-class execution of media plans. Job Outputs Skills and competencies This person needs to demonstrate strong communication and collaboration skills, analytical capabilities, and the ability to be agile to optimize …

All you need to know about Internet Marketing in South Africa

“In the medium to longer term we believe the creative agency is moving into a new golden age, where more and more spend will move away from expensive, traditional mass media to content creation and dissemination through more effective, targeted digital channels.” – Paul Jackson, Grey Advertising South Africa Online marketing has taken advertising to a whole new level. The …

Internet Advertising: Digital on the rise

INTERNET advertising in SA has grown by 15%, according to the latest report from the Interactive Advertising Bureau (IAB) in association with consulting firm PwC. The survey takes a comprehensive look at spend in 2014 and reveals growth at a rate of more than three times the current consumer price index. The IAB says the increase in online advertising provides …

Online advertising revenue jumps in SA

Online advertising is showing healthy growth in South Africa as advertisers follow consumers online, new research has revealed. Online advertising revenues rose from R452m to R566m and search internet advertising revenues hit R865m, up from R680m from 2013 to 2014, according to the Interactive Advertising Bureau (IAB) South Africa Internet Advertising Revenue Report conducted by PwC. “This situation provides an …

UK consumers support online ads

17 May 2012 Consumers in the UK are mostly supportive of online advertising, with a majority recognising its importance to supporting free websites and content. The IAB, the trade body, ValueClick, the advertising company, and Kantar Media, the research firm, polled 2,000 people, 61% of which agreed a lot of digital material would “disappear” without ads. A further 52% were …

5 reasons why the banner will outlive us all

03 May 2012 Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they (largely) make possible, the banner is perhaps the most criticized little workhorse in our culture. But do banners let our harsh words affect their self esteem? No. Banners proudly hold their ground — shrinking for no one. They know that other …

“Viewability” Better Than Clicks To Measure Online Ads

26 April 2012 Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. Rather, new findings from comScore and Pretarget — both of which market ad targeting services — show a stronger correlation between ad “viewability” and hover time, and conversion rates. The findings indicate that …