All you need to know about Internet Marketing in South Africa
“In the medium to longer term we believe the creative agency is moving into a new golden age, where more and more spend will move away from expensive, traditional mass media to content creation and dissemination through more effective, targeted digital channels.” – Paul Jackson, Grey Advertising South Africa Online marketing has taken advertising to a whole new level. The …
Internet Advertising: Digital on the rise
INTERNET advertising in SA has grown by 15%, according to the latest report from the Interactive Advertising Bureau (IAB) in association with consulting firm PwC. The survey takes a comprehensive look at spend in 2014 and reveals growth at a rate of more than three times the current consumer price index. The IAB says the increase in online advertising provides …
Online advertising revenue jumps in SA
Online advertising is showing healthy growth in South Africa as advertisers follow consumers online, new research has revealed. Online advertising revenues rose from R452m to R566m and search internet advertising revenues hit R865m, up from R680m from 2013 to 2014, according to the Interactive Advertising Bureau (IAB) South Africa Internet Advertising Revenue Report conducted by PwC. “This situation provides an …
UK consumers support online ads
17 May 2012 Consumers in the UK are mostly supportive of online advertising, with a majority recognising its importance to supporting free websites and content. The IAB, the trade body, ValueClick, the advertising company, and Kantar Media, the research firm, polled 2,000 people, 61% of which agreed a lot of digital material would “disappear” without ads. A further 52% were …
6 very good reasons advertisers should pay more attention to women online
14 May 2012 When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space? After looking at a recent research report published by Nielsen, it’s glaringly obvious that women are making their mark and staking …
5 reasons why the banner will outlive us all
03 May 2012 Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they (largely) make possible, the banner is perhaps the most criticized little workhorse in our culture. But do banners let our harsh words affect their self esteem? No. Banners proudly hold their ground — shrinking for no one. They know that other …
“Viewability” Better Than Clicks To Measure Online Ads
26 April 2012 Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. Rather, new findings from comScore and Pretarget — both of which market ad targeting services — show a stronger correlation between ad “viewability” and hover time, and conversion rates. The findings indicate that …