#BizTrends2018: The digital marketing trends marketers need to pay attention to

Since the birth of advertising, marketers have tried to create brand resonance, then turn it into sales by telling a story (as I said in a piece I wrote recently about our Digital Salt conference). In essence, they did this by telling the customer what they thought they needed to hear, in a place where they hoped they’d be paying attention. And while this …

All you need to know about Internet Marketing in South Africa

“In the medium to longer term we believe the creative agency is moving into a new golden age, where more and more spend will move away from expensive, traditional mass media to content creation and dissemination through more effective, targeted digital channels.” – Paul Jackson, Grey Advertising South Africa Online marketing has taken advertising to a whole new level. The …