THE RISE OF PROGRAMMATIC BUYING

The rise of programmatic buying: Digital, TV, radio and beyond

For a long time, the idea of programmatic buying has been synonymous with cheap digital inventory – a discounted way to purchase remnant inventory from publishers. But as the industry matures, the times are a changin’! I am so pleased to see a mindset shift beginning in the local market. It’s become clear to top marketers that programmatic buying is …

The SpaceStation buys programmatic company SouthernX

The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutions through SouthernX. “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients,” says Gustav Goosen, CEO of The SpaceStation, in a media …

The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of …