The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of …

Digital advertising insights into investment and savings growth

The IAB South Africa and Effective Measure conducted a reader survey in late 2014 into online behaviour related to investment and savings. In an effort to gain a more in-depth understanding of this market, The SpaceStation explored the investments and savings market further by incorporating other external research including AMPS data. Their results show a very strong case for the …