Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?

In the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focusing their digital spend into these buying units. But despite these advances, the South African market still lags behind some of its international counterparts. In the …

programmatic page takeovers

The Spacestation – First African publisher to offer programmatic page takeovers

The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected global test partners,” says Farah …

Insights into a digital future at The SpaceStation’s 2017 Digital Salt

“South Africa’s digital industry is a highly innovative space, full of opportunities and challenges and as industry leaders in digital media we are often at the coalface,” says Gustav Goosen, Head of The SpaceStation. “Events like Digital Salt are a vital tool for digital players to get together and unpack the ups and the downs as a collective. We are …