THE RISE OF PROGRAMMATIC BUYING

The rise of programmatic buying: Digital, TV, radio and beyond

For a long time, the idea of programmatic buying has been synonymous with cheap digital inventory – a discounted way to purchase remnant inventory from publishers. But as the industry matures, the times are a changin’! I am so pleased to see a mindset shift beginning in the local market. It’s become clear to top marketers that programmatic buying is …

programmatic page takeovers

The Spacestation – First African publisher to offer programmatic page takeovers

The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected global test partners,” says Farah …

Amnet Synergy, industry first partnership with The SpaceStation and Amnet

In a South African digital media first, Amnet, the programmatic experts for Dentsu Aegis Network, and digital media owner The SpaceStation have formed an innovative partnership to drive increased efficiencies, effectiveness and efficacy in their programmatic buying relationship to benefit the Amnet client set. Speaking on the partnership Jaco Lintvelt, Managing Director of Amnet Sub Saharan Africa and iProspect South Africa, said, “The name …

Paula Raubenheimer pic

#BizTrends2017: Programmatic buying as a powerful tool

Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as buying programmatic guaranteed media, and as such have invested in technology as well as in upskilling staff. This is evident from a SouthernX and SpaceStation perspective where, over the last year, …