Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?

In the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focusing their digital spend into these buying units. But despite these advances, the South African market still lags behind some of its international counterparts. In the …

programmatic page takeovers

The Spacestation – First African publisher to offer programmatic page takeovers

The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected global test partners,” says Farah …

Amnet Synergy, industry first partnership with The SpaceStation and Amnet

In a South African digital media first, Amnet, the programmatic experts for Dentsu Aegis Network, and digital media owner The SpaceStation have formed an innovative partnership to drive increased efficiencies, effectiveness and efficacy in their programmatic buying relationship to benefit the Amnet client set. Speaking on the partnership Jaco Lintvelt, Managing Director of Amnet Sub Saharan Africa and iProspect South Africa, said, “The name …

Digital Campaign Manager

Main purpose of the job The Digital Campaign Manager serves as an internal media expert for The SpaceStation and is responsible for collaborating with internal and external partners to deliver best-in-class execution of media plans. Job Outputs Skills and competencies This person needs to demonstrate strong communication and collaboration skills, analytical capabilities, and the ability to be agile to optimize …

Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

The SpaceStation buys programmatic company SouthernX

The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutions through SouthernX. “We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients,” says Gustav Goosen, CEO of The SpaceStation, in a media …

The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of …

The SpaceStation announces new partnership with SouthernX

In line with international market trends, The SpaceStation and SouthernX have announced a partnership that gives the digital media sales house direct access to programmatic buying solutions through SouthernX. The partnership enables The SpaceStation’s sales team to offer clients highly advanced programmatic sales solutions – in-house. This partnership, where a programmatic media marketplace partners with the in-house sales teams of …