Insights into a digital future at The SpaceStation’s 2017 Digital Salt

Digital ad spend reflects strong growth in otherwise challenging advertising market

Written by Gustav Goosen, CEO of The SpaceStation While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4bn spend (invoiced) mark in 2015. This translates to 36% overall …

Online advertising revenue jumps in SA

Online advertising is showing healthy growth in South Africa as advertisers follow consumers online, new research has revealed. Online advertising revenues rose from R452m to R566m and search internet advertising revenues hit R865m, up from R680m from 2013 to 2014, according to the Interactive Advertising Bureau (IAB) South Africa Internet Advertising Revenue Report conducted by PwC. “This situation provides an …