Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?

In the constantly evolving world of digital media, in just over a year there’s been a particularly rapid uptake of programmatic advertising. Local group-owned media agencies have established programmatic trading desks and are now focusing their digital spend into these buying units. But despite these advances, the South African market still lags behind some of its international counterparts. In the …

polar social ads

The SpaceStation innovates with social ads across 24.com digital properties

The SpaceStation, one of the largest digital media solutions companies in sub-Saharan Africa, has announced they are accelerating the distribution of social brand content in their web and mobile environments. This innovative solution offers more effective distribution of branded content enabling brands’ social messages to be published in ad slots across the 24.com network of digital publications. In partnership with …

24.com wins big at Bookmark Awards

24.com, the digital publishing arm of Media24, walked away with several awards at the IAB Bookmark Awards in Johannesburg on Thursday night, including best digital publisher. The awards, hosted by the Interactive Advertising Bureau South Africa (IAB SA), recognise the best digital and tech innovations in the media industry. Now in its 10th year, the IAB Bookmark Awards honour excellence …

BISA + TSS

The SpaceStation to exclusively handle sales for Business Insider South Africa

The SpaceStation, SA’s leading digital media solutions company, will be exclusively handling the ad sales for the much-anticipated Business Insider South Africa. Collectively, according to Google Analytics, the Business Insider network of 15 sites in 20 countries reaches over 120 million unique monthly visitors across all platforms. This makes them one of the fastest-growing news brands in the world. The …

BI SA

Business Insider is now in South Africa, and we think that is pretty awesome

Business Insider is a truly global phenomenon. It is headquartered in New York and owned by a German company. Its 140 million readers access it by way of local editions in 14 countries spread across every timezone, and in more languages than South Africa officially has. Today that publication comes to South Africa. BI has grown into the largest business news operation in …

BI SA

Game changer: How Business Insider SA aims to shake up the business news sector

There’s no shortage of business news titles across media platforms in South Africa and the country’s high level of financial journalism is indisputable. But it can also be accused of being rooted in the 20th century, with an established approach that overlooks the bite-sized, time-conscious tech-driven news consumer. It’s a gap Media24 aims to fill with the imminent launch of the …

THE RISE OF PROGRAMMATIC BUYING

The rise of programmatic buying: Digital, TV, radio and beyond

For a long time, the idea of programmatic buying has been synonymous with cheap digital inventory – a discounted way to purchase remnant inventory from publishers. But as the industry matures, the times are a changin’! I am so pleased to see a mindset shift beginning in the local market. It’s become clear to top marketers that programmatic buying is …

Helena BI editor

Helena Wasserman appointed editor of Business Insider South Africa

Media24 has announced the appointment of Helena Wasserman as the inaugural editor of Business Insider South Africa. Helena is a seasoned financial journalist and editor with more than 20 years’ experience on some of the country’s leading business titles, including Finweek, Fin24 and Sake24. Business Insider, the innovative digital news brand of the global business community, and Media24 announced the …

Helena_BI_editor

First editor of Business Insider SA appointed

Helena Wasserman has been appointed as the inaugural editor of Business Insider South Africa. Media24 said in a statement on Friday that Wasserman is a seasoned financial journalist and editor with more than 20 years’ experience on some of the SA’s leading business titles, including Finweek, Fin24 and Sake24. Business Insider, is described as an innovative digital news brand aimed …