Insights into a digital future at The SpaceStation’s 2017 Digital Salt

“South Africa’s digital industry is a highly innovative space, full of opportunities and challenges and as industry leaders in digital media we are often at the coalface,” says Gustav Goosen, Head of The SpaceStation. “Events like Digital Salt are a vital tool for digital players to get together and unpack the ups and the downs as a collective. We are …

“Viewability” Better Than Clicks To Measure Online Ads

26 April 2012 Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. Rather, new findings from comScore and Pretarget — both of which market ad targeting services — show a stronger correlation between ad “viewability” and hover time, and conversion rates. The findings indicate that …